Find The Time Leaks In Your Marketing (And Learn How To Fix Them)

Marketing is one of those things every agent knows they need to do, but few feel like they truly have time for.

Between showings, client communication, contracts, and everything else that fills a typical day, marketing often gets pushed to the side or squeezed into whatever time is left. And when you finally sit down to work on it, it can feel like it takes far longer than it should.

But it could be because you’re simply not approaching marketing the right way. The challenge is not usually a lack of effort, it’s small inefficiencies that are easy to overlook but difficult to sustain.

And there are three big time leaks that agents tend to struggle with. So if your marketing feels like it is taking longer than it should and you’re not getting the results you’re looking for, there is a good chance these time leaks are the reason why (and how to fix them!)

Time Leak 1: Starting From Scratch

One of the biggest drains on your time is trying to come up with content on your own, day by day, with no real structure to follow. You open your phone or your laptop with the intention to post or create a new piece of marketing, but instead of moving quickly, you find yourself stuck thinking. What should you talk about today on social? How can you engage with your sphere or past customers? What kind of email blast would your list actually open?

This approach makes consistency difficult, which slows your momentum and makes it harder for your marketing to actually work.

The fix is not to come up with better ideas every day. It’s to stop relying on starting from zero! When you have a structure to follow, content and marketing ideas become something you simply execute, not something you constantly have to invent.

Leveraging professionally curated marketing pieces and templates that allow you to simply customize for you and your business makes marketing actually achievable. Whether it’s an email blast, a pop-by idea, a social media video and caption, or a sphere postcard campaign (to name a few), having the right tools and templates makes all the difference in getting more from your marketing.

Time Leak 2: Not Having a Monthly Plan to Follow

When there is no direction, your marketing becomes reactive. Instead of sitting down and executing the strategic plan you’ve laid out, you spend too much time just trying to decide what to do. That is where a lot of time loss happens.

But having a monthly plan removes that guessing game and time leak. When your content strategy and overall marketing plan are already mapped out for the month, you’re no longer starting from a question. You are starting from a decision that has already been made.

The shift from guessing what to do every day to following a strategic plan allows you to move faster, stay focused, and spend your time actually executing on purposeful tasks to help make a difference in your business.

Time Leak 3: Trying to Keep Up With Trends and What Works

There is always going to be something new to learn or try when it comes to marketing. A different style of content, a new feature, or a strategy that seems to be working for someone else. It is easy to feel like you need to stay on top of everything to stay relevant.

And the problem is not the trends themselves, it’s the amount of time spent chasing them that becomes an issue. Instead of focusing on what works, you spend your time constantly chasing new ideas without giving any one thing time to make a real impact in your business.

When you’re not chasing trends, you can spend your time actually executing, which is where results come from.

FIXING THE TIME LEAKS

That is exactly why we offer The Marketing Suite for our agents. It’s specifically designed with everything agents need for proven marketing that works while removing the guesswork.

Instead of starting from zero, agents have access to marketing templates (from social to print and way beyond) that provide a clear starting point. Instead of wondering what to create, they follow a monthly marketing plan that gives them direction ahead of time. Instead of chasing trends, they are supported by modern strategies that are already working.

Our monthly marketing plan easily walks agents through everything they need on social to invite engagement, show off their expertise, and highlight their communities and listings (with no heavy lifting on their end).

It also walks them through simple but effective tasks they can complete to prospect for listings, connect with their sphere, and boost their businesses with new marketing efforts to try.

For listing prospecting, the plan includes email blasts, farming postcards, letters to their farming neighborhood, specific social content, and more.

To connect with their sphere, they’ll get ideas for pop-bys, special events, friendly postcards, email marketing, and more.

And the best part is, they get the scripts, editable templates, ideas, and everything they need to easily execute it all, step by step.

Because when your systems are working for you, growth does not have to come at the expense of your time! So if you want a peek at the marketing we provide our agents and how it could work for your business too, connect with a member of our team to see what it’s all about!

MORE ON MARKETING?

Because when your systems are working for you, growth does not have to come at the expense of your time!

So if you want a peek at the marketing we provide our agents and how it could work for your business too, connect with a member of our team to see what it’s all about!