The Simple Summer Marketing Strategy To Create Connections & Engagement This Season
Summer is full of easy opportunities to connect with your community, but that doesn’t mean every post needs to be about real estate.
In fact, some of the strongest marketing you can do as an agent during the summer has very little to do with listings or interest rates. People are making plans for how to spend their summer! They’re looking for places to eat, things to do with their kids, weekend ideas, local events, and quick day trips. They are paying attention to what is happening around them.
That creates a simple opportunity for agents: show up with something useful about your community, and become known as the trusted resource they continue to turn to
ONE OF THE EASIEST WAYS TO DO THAT THIS TIME OF YEAR.
A Summer Guide gives people a reason to engage with your content even if they are not thinking about buying or selling right now. It might include favorite brunch spots, family-friendly activities, upcoming events, local real estate insights, and nearby day trips.
The point is to create something your audience will actually want to save, share, and come back to. That is what makes this kind of marketing so effective.
Every agent wants to be known as the local expert, but the agents who stand out are the ones who show it through the value they provide (and sharing content people actually care about). A guide like this does that naturally. Instead of saying, “I know this market,” you are giving people a curated resource that proves you know the community, the lifestyle, and the places that make the area worth calling home.
It also makes your content planning much easier. The real power of a Summer Guide isn’t just the guide itself, but everything that can come from it for your business.
One guide can fuel weeks of content without having to start from scratch every time you sit down to make a social post or an email newsletter.
For example:
a piece of your guide about local summer bites can turn into a social Reel highlighting favorite local restaurants
a family activities page from your guide can become a social carousel post
day trip recommendations can become an email blast to your database
a local events page can become a weekly social post or story reminder
a page about local real estate insights can become an insightful market update social post
and each of these can include a call to action to reach out for a free copy of your Local Summer Guide.
Which is why we already give our agents access to a customizable Summer Guide inside our Marketing Suite.
That way, it’s easier for them to put this strategy into action. The guide can be personalized for their market, and it is supported by ready-to-use social posts and email marketing templates that help promote it throughout the season.
So instead of building the entire campaign from scratch, we provide the resource, the content ideas, and the promotional pieces ready for you to start using.
WANT A LOOK?
AT HOW IT WORKS AND WHAT WE OFFER OUR AGENTS?